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XM LIBRARY RESEARCH

RESEARCH

Effectively Combining CX and EX (by Walker)

Contributed by Walker, September 21, 2021

EXECUTIVE SUMMARY

There’s a critical link between customer experience (CX) and employee experience (EX). According to XM Institute research, organizations that are above-average in both types of experiences also outperform their competitors in revenue, profitability, and employee retention. This report outlines three ways organizations can combine customer and employee insights: creating customer and employee health checks, identifying systems and root causes, and collecting detailed real-time commentary from both groups. 

This report was contributed to the XM Institute by Walker.

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Core Experiences

Experience Management (XM)
Customer Experience (CX)
Employee Experience (EX)
Product Experience (PX)
Brand Experience (BX)

Competencies

LEAD an XM Program
REALIZE Value from XM
ACTIVATE the Organization
ENLIGHTEN through Insights
RESPOND with Actions
DISRUPT through Design

Special Interests

AI
Editor’s Picks
ROI Data
Industry Data
Digital
B2B
Culture
Human Behavior

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